Jane’s new irresistible video

…is not actually a video, it’s a “lyric video.” I guess the band has figured out that making music videos simply doesn’t impress anyone anymore, so for their new song, Irresistible Force, they just hired someone to do a better job than the usual YouTube clip done in iMovie or iFilm or Windows Movie Maker with slapped subtitles in Comic Sans or whatever. Which is fine by me, because a) If I play music over YouTube, I never usually look at the clip, so b) this gives me the incentive to pay more attention to the song itself.

You’ve probably noticed a lot of bands have started doing this recently, I guess because of the YouTube generation and the shortened attention spams of people on internet generally. Kinda funny how things change, and kinda sad I remember the “good times.” Getting old.

Update: So I watched the video again, and noticed that in the end it says an official “real” video will be coming soon. Getting dumb.

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